Kimberly Eberl

Founder and CEO of The Motion Agency, a full-service marketing and communications firm known for strong public relations capabilities; experienced in completing multiple agency acquisitions and scaling agency services.

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Dec 28, 2025 • 27min

Should You Buy Another Marketing Agency? Lessons from 5 Acquisition Deals with Kimberly Eberl | Ep #866

Kimberly Eberl, Founder and CEO of The Motion Agency, shares her insider knowledge on growing agencies through acquisitions. She reflects on her five acquisition experiences, revealing the crucial role of cultural fit in successful mergers. Kimberly discusses how misjudging valuations can derail deals and highlights a recent acquisition that fell through due to financial mismatches. The conversation also delves into the evolving dynamics of team structures and the significance of adapting to maintain a top-performing roster.

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