Kimberley Hardcastle

Dr. Kimberley Hardcastle, an AI expert specializing in generative technologies, teams up with Oliver Feldwick from The&Partnership to dissect the hype surrounding AI in marketing. They delve into how generative AI is revolutionizing personalized content and creative strategies while highlighting the ethical risks and the significance of human oversight. The duo discusses the growing role of synthetic data, urging for industry standards to promote transparency and authentic consumer engagement. A fascinating blend of innovation and responsibility!