Kim Storin

Kim Storin, the new CMO at Zoom, dives into the future of work, bringing years of branding expertise to the table. She discusses how Zoom is evolving from a video conferencing tool to a full-fledged collaboration platform. Storin emphasizes the shift in customer engagement, noting that today's consumers often complete their research before speaking with sales. She also sheds light on the importance of balancing automation with human connection, and how generative AI is reshaping marketing strategies and brand storytelling.