Kim Peretti, a seasoned Customer Success executive with over 25 years in tech, shares her insights on building a customer-first culture. She emphasizes the importance of aligning sales, marketing, and customer success teams to foster business growth. Kim discusses the role of data in understanding customer health and encourages companies to shift focus from acquiring new customers to retaining existing ones. She also highlights the value of shared compensation goals in enhancing collaboration and dispels the myth that customer churn is solely the responsibility of customer success managers.