Kim Larson

Kim Larson, Global MD & Head of YouTube Creators at Google and former CMO at Jamba Juice and brand lead at Nike, dives into the evolving landscape of influencer marketing. She discusses why brands still lean towards Instagram and TikTok over YouTube despite its growth. The conversation explores the tension between long-form and short-form content, as well as innovative strategies like 'Creator Ads.' Larson emphasizes storytelling's role in marketing and how it shapes creator partnerships, making for an engaging peek into the future of digital content.