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Kim Flaherty
Journey management expert at the Nielsen Norman Group, specializing in longitudinal experience design and the evolution of UX design operations.
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Oct 25, 2024
• 37min
Bonus: Journey-Centric Design: The Evolution of UX Design Operations (feat. Kim Flaherty, NN/g)
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Kim Flaherty, a journey management expert at Nielsen Norman Group, dives into the transformative world of journey-centric design. She explains how shifting focus from product-centric to journey-centric models can optimize customer experiences. Flaherty also discusses innovative strategies in UX design operations, particularly in response to AI advancements. The conversation highlights the importance of cross-department collaboration for a holistic approach and underscores the need for transparency in UX research, offering valuable resources for industry improvement.
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