
Kieran Press Reynolds
Internet music columnist for Pitchfork and writer for other publications, including The New York Times. Known for insightful commentary on popular music trends.
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Jun 18, 2025 • 35min
The Spotify Effect, Pt 2: Micro-Genre Madness
Kieran Press-Reynolds, a music and internet-culture reporter, dives into the fascinating world of Spotify's microgenres. He explains how Spotify invents labels like Goblincore and Bubblegrunge, reshaping music discovery. Independent producer and rapper Quinn shares her rise to fame through the Hyperpop playlist, discussing its mainstream impact. The duo elaborates on the consequences of algorithmic curation, the loss of cultural nuance, and the pressure it places on artists. They also provide insights into navigating beyond algorithmic bubbles in music.