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Khurrum Malik
VP of Business and Product Marketing at Walmart Connect, focused on retail media and full-funnel advertising solutions, including search, CTV, and measurement innovations to drive sales impact.
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Jan 6, 2026
• 20min
Inside Walmart Connect: From Retail Media to Full-Funnel Performance with Khurrum Malik
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Khurrum Malik, VP of Business and Product Marketing at Walmart Connect, dives into the evolution of retail media's landscape. Discover how Walmart Connect is reshaping advertising with a focus on incremental sales impact, moving beyond traditional search strategies. He unveils the exciting 'couch to cart' connection enabled by Vizio's CTV and emphasizes the importance of new measurement standards like incrementality. Khurrum also teases AI-driven tools and benchmarks that position Walmart Connect as a leader in the retail media space.
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