Khalifa Bin Braik

CEO of Majid Al Futtaim Asset Management, responsible for shaping large-scale retail and mixed-use developments across the MENA region and discussing Dubai's retail transformation on the episode.

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Oct 31, 2025 • 31min

Khalifa Bin Braik on Dubai’s Transformation and the MENA Retail Playbook

Khalifa Bin Braik, CEO of Majid Al Futtaim Asset Management, shares insights on Dubai's incredible transformation from a trading port to a global retail hub. He highlights the shift from traditional bricks-and-mortar stores to immersive shopping experiences, emphasizing the importance of creating purpose-driven 'third place' malls like Ghaf Woods Mall, which merges nature with retail. Khalifa discusses the unique dynamics of MENA markets, luxury growth opportunities, and strategic advice for global brands looking to succeed in the region.

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