Khalid Al Tayer

Khalid Al Tayer is the Managing Director of Al Tayer Insignia and CEO of Ounass, a key player in the Middle Eastern luxury market. He discusses the region's growing influence on global trends and the importance of a customer-first strategy in e-commerce. Al Tayer emphasizes that respecting Middle Eastern consumers leads to success, while brands ignoring local nuances struggle. He also highlights the shift towards local brands favored by younger consumers and shares essential strategies for aspiring entrepreneurs in a competitive landscape.