In this engaging discussion, Simon Scott, founder of Push Entertainment, along with Robyn Elton from Blackstar, Aaron Bogucki of Big Cookie, and Keziah Reed from Believe, share fresh marketing insights for artists. They advocate for building genuine fan communities rather than chasing viral success and emphasize 'random acts of kindness' as effective engagement strategies. The guests highlight the shift from traditional metrics to authentic connections, focusing on nurturing relationships over sheer numbers, thus reinventing music marketing for a new era.
