In this engaging conversation, Kevin Zaw discusses Shopify's dynamic partnerships, including ties with platforms like Roblox and YouTube. Theo Burns shares insights on his new role at Big Blue, emphasizing the importance of effective communication in e-commerce collaborations. They explore the evolution of commerce, highlighting TikTok's rise and the significance of shared knowledge in driving industry growth. Additionally, they delve into the challenges of content creation versus consulting, and strategies for aligning business goals with partner integrations.