Kevin Tate

Kevin Tate, former Chief Revenue Officer at Clearbit, shares his extensive expertise in strategic marketing. He dives into how Clearbit transformed its sales pipeline by 5x through a data-driven, product-led approach. Key topics include the concept of Marketing Engaged Leads (MELs) and the importance of understanding customer intent via data insights. He also emphasizes the need for a flexible segmentation strategy to identify ideal customer profiles and enhance engagement while echoing the importance of making tools accessible for prospects.