Kevin Perlmutter

Kevin Perlmutter, founder of Limbic Brand Evolution and author of Brand Desire, dives into the transformative power of neuroscience in branding. He highlights why traditional strategies often neglect emotional connections and introduces the concept of shared emotional motivation. Kevin shares innovative approaches to gather emotional insights beyond typical surveys and outlines three steps—Focus, Connect, Evolve—that spark brand desire. He emphasizes asking key questions to truly understand customer emotions and leveraging unique strengths for impactful brand strategy.