Kevin Moran, a former professional athlete and co-founder of Beam, shares his remarkable journey from sports to wellness entrepreneurship. He emphasizes the power of consumer feedback in launching products and discusses the importance of building a trustworthy brand in a skeptical market. Moran highlights how funding can change business dynamics, sharing insights on balancing growth with stress when external investors are involved. He also details the innovative use of CBD to improve sleep, showcasing its growing significance in wellness.