Kevin McLean, a product expert at Klue, shares his insights on leveraging win-loss surveys to supercharge competitive intelligence. He reveals how these surveys can uncover invaluable insights quickly and efficiently. The conversation dives into crafting effective survey questions, maximizing response rates, and debunking common myths surrounding win-loss analysis. With a focus on blending qualitative and quantitative data, McLean discusses the future of win-loss technology and the transformative impact of AI in data analysis.
