Renowned author Kevin Maney discusses the importance of category design in businesses, focusing on problem-solving over product features. The conversation explores tech category evolution, the power of unique messaging, and strategies for staying ahead in a competitive market.

Journalist and author Kevin Maney discusses the tumultuous 1990s in the Soviet Union. Topics include transition period optimism, missed opportunities, exploring the Soviet Union through fiction, changing global dynamics post-Soviet Union to post-9/11 era, and reflections on global alliances and missed opportunities in the tech industry.