Kevin LeSage

Join Kevin LeSage, CEO of SearchLight and analytics guru, alongside Jonathan Torrey, the firm’s Marketing Director focused on data-driven success. They tackle how to turn unsold estimates into gold and the critical shift from traditional marketing metrics to real revenue impacts. The duo unveils the power of granular data in optimizing neighborhood marketing strategies, emphasizing the importance of tracking technician performance. With their humor and insights, they provide actionable strategies to enhance lead conversion and streamline operations in the service industry.