Kevin Keene

Kevin Keene, President of the American Beverage Association, discusses the beverage industry's innovative shift towards healthier, sugar-free options and transparency initiatives. He unveils plans for 24 new facilities and a $1.3 billion investment across the U.S., highlighting the industry's commitment to local communities. The conversation also touches on how consumer demand shapes market changes, emphasizing personal choice over regulation. Additionally, the episode takes a humorous turn with a bizarre discussion on rats hunting bats.