Kevin Harwood, a leading Canadian advertising specialist, shares his expertise on leveraging Google ads for nonprofit fundraising. He emphasizes that online advertising isn’t just about quick returns but building long-term donor relationships through storytelling. The discussion covers diverse formats like search, display, and video ads, offering insights for nonprofits with small budgets. Harwood also highlights effective engagement strategies, the importance of targeting demographics, and using platforms like YouTube to connect meaningfully with potential supporters.
