Kevin Goodwin

In this engaging discussion, Kevin Goodwin, VP of Strategy at New Engen, reveals how Meta's new Omni Ads are revolutionizing offline sales for DTC brands, boasting lifts of over 300% in in-store purchases. He shares insights on integrating online and offline strategies, the importance of data validation, and the best creative practices. Listeners will also learn how to quickly set up Omni Ads in Elevar and the real story behind the industry's inflated metrics. This is essential listening for any brand looking to enhance retail performance.