Kevin Ferguson
Product marketing consultant specialising in AEC software who works with Bridgit and other construction tech firms to shape messaging and go‑to‑market strategy.
Best podcasts with Kevin Ferguson
Ranked by the Snipd community
Oct 14, 2025 • 1h 7min
71% Still Use Spreadsheets in 2025 - Smart Staffing Solution from Top 20 GCs
This week, Lauren Lake, co-founder of Bridgit, and Kevin Ferguson, AEC product marketing expert, dive into the staggering fact that 71% of construction firms still rely on Excel, costing millions. They share how a simple problem sparked a startup that now serves top general contractors. Discover the surprising reasons contractors are rejecting projects and how AI and experience tracking are reshaping workforce planning. With insights on rapid growth and the challenges of transitioning from Excel, these guests offer a fresh perspective on the future of construction staffing.
Jul 1, 2025 • 1h 6min
Nobody Knows What You’re Building - Bad Messaging & How to Fix It from Kevin Ferguson, a Product Marketing Expert in AEC
Kevin Ferguson, a product marketing consultant specializing in AEC technology, shares crucial insights into the messaging struggles faced by AEC startups. He discusses how many companies fail to communicate their purpose clearly, leaving customers confused. Kevin emphasizes the importance of precise website messaging as a key sales tool and highlights the need for companies to focus on customer feedback to refine their messaging. He also critiques the buzz vs. reality in construction tech, urging startups to ensure product clarity over clever marketing.
