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Kevin Drost
CFO of New Era ADR and former chief strategy officer at Reverb with a background in A&R at Sony; discusses marketplace economics, simple “cowboy forecasting,” and legal-tech pricing innovations.
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Sep 25, 2025
• 1h 19min
Cowboy Forecasting: The Power of Fast Informed Estimates on the Back of an Envelope
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Kevin Drost, CFO of New Era ADR and former chief strategy officer at Reverb, blends his music background with finance insights. He champions 'cowboy forecasting,' a simple yet effective method for early-stage startups that can outperform complex models. Drost explores the disruption of traditional legal pricing through flat fees and faster dispute resolution. He emphasizes the importance of every team member understanding finance, and he shares valuable lessons from his journey, including the benefits of starting a business young.
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