Kevin Driscoll

In this discussion, Kevin Driscoll, Head of Global ABM & Campaigns at Datadog, shares his expertise in account-based growth. He reveals how Datadog successfully shifted from a product-led growth model to a focused ABM strategy. Kevin emphasizes the importance of pipeline as a key metric and the creativity that B2C marketing can bring to B2B engagements. He also explores effective multi-threading tactics, the role of AI in enhancing personalization, and how team structures can unite sales and marketing for maximum impact.