In this discussion, industry veterans Kevin Davis and Hamish Knox dive into the intricacies of sales effectiveness. Kevin, CEO of Boogieboard.ai, shares insights on leveraging AI for territory design, while Hamish, CEO of Sandler Calgary, emphasizes sustainable sales strategies over mere metrics. They explore the critical alignment between sales processes and buyer experiences, stressing the need for genuine human interactions. The conversation highlights the importance of innovative approaches and fostering a winning culture in sales.
