Kevin Cotch

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, is a wizard in audience-first SEO strategies. He explores how shifting focus from just keywords to understanding audience needs can significantly boost conversions. The conversation emphasizes aligning business goals with rich audience insights and integrating SEO seamlessly into broader marketing strategies. Kevin shares practical methods like stakeholder interviews to refine audience understanding and drive impactful SEO outcomes. Join him as he redefines the rules of SEO for real business growth.