Kevin Branscum

Kevin Branscum, Senior Director of Brand Marketing at Typeform, brings a wealth of experience from the fashion and luxury sectors. He discusses how branding should focus on emotions rather than just product features, emphasizing the importance of cultural awareness. Kevin highlights lessons from the engagement ring industry and the need for innovative B2B strategies. He also explores the significance of creativity and taste in the age of AI, making a compelling case for marketers to connect deeply with their audiences.