Kevin Bayouk

Kevin Bayouk from LIFT Economy, a key player in the Purpose Pledge initiative, dives into the exciting intersection of purpose and profits. He clarifies misconceptions about the Purpose Pledge and B Corp certification, emphasizing their complementary nature. The conversation highlights how the Purpose Pledge pushes companies to prioritize societal and environmental impacts. Bayouk also discusses the initiative's mission to foster collaborative practices aimed at transforming the business landscape for a more sustainable future.