Kevin Barber

Head of growth at Lean Labs and an AI practitioner who focuses on applying context, data, and processes to make AI systems transform marketing from content generation into decision engines.

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Dec 2, 2025 • 29min

How We Took AI From “Helpful” to “Game-Changing”

Kevin Barber, Head of Growth at Lean Labs and an AI expert, dives into transforming AI from a helpful tool to a game-changer in B2B SaaS marketing. He emphasizes that success lies in data quality and context, not just prompts. Barber introduces context engineering and the importance of unified data sources to enhance AI outputs. He also shares the Four F's—facts, feelings, frame, and flavor—for effective branding and how feedback loops can refine AI performance. This discussion is a goldmine for AI builders seeking efficiency and competitive advantage.

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