Kevin Backstrom, a style icon in snowboarding and founder of Beyond Medals, shares his journey from competition to creating streetwear. He candidly discusses the challenges of brand evolution, including a legal battle with the Olympic Committee. Blue Montgomery from Capita joins to explore craftsmanship in snowboard production, emphasizing collaboration and innovation. The duo reflects on exhilarating moments on the slopes and the culture of snowboarding, highlighting the importance of community and memorable adventures.