Kerry Penny

Kerry Penny, SVP and Global Head of Brand and Content at Valtech, shares insights on balancing brand and demand in marketing. She emphasizes the missing 'P' in traditional frameworks, urging collaboration for shared growth. The conversation covers the necessity of trust and credibility in content to adapt to consumer shifts. Kerry advocates for a holistic marketing approach focusing on emotional connections over metrics and stresses the importance of consistent branding across all customer interactions to enhance overall experience.