Kerris Bright, Chief Customer Officer at the BBC and former CMO at Virgin Media, brings a unique blend of creativity and analytical prowess to her marketing insights. She discusses her unexpected journey from molecular neuroscience to major marketing roles. Kerris shares how purpose-driven campaigns can transform brands and the critical role of authenticity in messaging. She also highlights the importance of collaboration between marketing and sales teams and offers candid advice for aspiring marketers aiming to make an impact in the industry.