Kent McDonald

Kent McDonald, a freelance product manager and expert in agile methodologies, joins for an engaging discussion about the essential knowledge business analysis professionals should have about agile. They dive into the evolution and dilution of agile practices, busting myths about roles like product owner versus business analyst. Kent shares practical advice on demonstrating real impact rather than just talking about 'value.' The conversation emphasizes the importance of collaboration over rigid frameworks and understanding context in agile approaches.

Kent McDonald, an experienced product manager and writer, shares his insights from nearly two decades in corporate software. He discusses the intricate challenges that product managers face in large organizations developing internal software. The importance of strategic decision-making and effective communication is emphasized. McDonald also delves into evolving product operating models and collaboration across diverse skill sets. Key takeaways from Agile 2024 highlight overlooked trends in product management, focusing on discovery and the need for better metrics in corporate environments.