Kent Frederiksen

Vice President and Head of Rewards at the LEGO Group, leading global reward strategy and equal pay analysis efforts; experienced in designing pay transparency, job architecture, and data-driven reward processes.

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Nov 26, 2025 • 12min

How LEGO Is Getting Ready for 2026 (and What HR Must Copy)

Kent Frederiksen, Vice President and Head of Rewards at LEGO, discusses the company's proactive approach to upcoming EU pay transparency rules. He emphasizes that transparency goes beyond compliance; it’s about building trust and ownership for employees. Kent reveals the challenges organizations face, such as messy data and needing a solid job structure. He shares insights on LEGO’s six-year journey in global equal pay analyses and why HR must shift to a partnership mentality to succeed in this new landscape.

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