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Kenneth Schlenker

Entrepreneur with experience in scaling a company to $5M in ARR on paid ads and conducting 121 A/B tests.

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Jan 10, 2024 • 47min

Lessons from 121 A/B Tests - Kenneth Schlenker, Opal

Kenneth Schlenker, an entrepreneur experienced in scaling a company to $5M in ARR and conducting 121 A/B tests, discusses scaling on paid ads, the power of a single metric, subscriptions as a market fit gauge, flexibility in attribution methods, prioritizing creativity in paid marketing, and choosing a single platform for initial launch.