Kendra Tucker

Kendra Tucker, CEO at Truckstop, shares her wealth of experience from private equity and sales leadership. She emphasizes the importance of a dependable sales process, especially during uncertain economic times. Kendra discusses the cost of indecision and its effect on closing deals. She also dives into the vital balance between creative and structured selling tactics, advocating for value-based approaches. The conversation highlights navigating economic challenges and cultivating a strong sales culture in a hybrid work environment.