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Kendra Shimmell
Tech leader and service design advocate focused on resisting excessive optimization and promoting co-creation, play, and serendipity in product and service design.
Best podcasts with Kendra Shimmell
Ranked by the Snipd community
Jan 1, 2026
• 1h 7min
The Hidden Cost of the "Perfect" Journey (and how to avoid it) / Kendra Shimmell / Ep. #244
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Kendra Shimmell, a tech leader and service design advocate, challenges the current obsession with optimization that risks leading to mediocrity. She discusses the pitfalls of A/B testing, emphasizing that it often overlooks the 'why' behind user behavior. Kendra shares insights on how constant experimentation can exhaust customers and stifle creativity. She advocates for co-creation and the inclusion of serendipity in design, suggesting playful interactions to reignite genuine discovery and emotional engagement in user experiences.
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