In this engaging conversation, Ken Waks, a Chicago-based TikTok creator with over a million followers, shares his journey from boredom to viral success. He discusses the evolution of his content and the unpredictable nature of virality, highlighting impactful videos that question luxury branding and corporate America. Ken delves into his strategies for audience engagement and the balance between his full-time job and TikTok. He also shares insights on monetization, brand partnerships, and his future goals, including launching a new platform aimed at societal change.