Ken Hughes

Ken Hughes, a global customer experience strategist, delves into the intricate dance of creativity and emotional loyalty. He humorously shares his experiences of trying something new daily, from painting toenails to peculiar drinks. The discussion highlights the need for brands to foster emotional connections and break out of routine thinking. Ken emphasizes the importance of creativity in workplace culture and how vulnerability can enhance customer experiences. He also addresses how leadership's emotional intelligence can shape brand intimacy in a digital world.