Ken Hughes

Join customer experience expert Ken Hughes as he dives into the psychology behind modern shopping. With nearly half of consumers in a state of perpetual purchase consideration, he reveals how shopping has evolved into an identity, particularly for Gen Z. Ken introduces intriguing concepts like the 'Blue Dot Consumer' and the 'Shopping Consciousness Spectrum,' while exploring generational differences, the emotional costs of constant retail contemplation, and the trust paradox between consumers, AI, and brands.