Ken Houseman

VP of Product at The New York Times, expert on the strategy and technology required to monetize the funnel for acquisition, upsell, and retention. His experience includes work with organizations, including Oracle, Nike, and even the US military.

Best podcasts with Ken Houseman

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Jan 10, 2024 • 29min

Best Practices in Subscription Funnel Management with Ken Houseman, VP, Product at The New York Times

Ken Houseman, VP of Product at The New York Times, shares his extensive experience in subscription funnel management. He discusses navigating the complexities of freemium models while emphasizing that retention should be the primary focus for subscription leaders. The importance of leveraging data insights for personalized content and strategic pricing can't be overstated. Ken also highlights the valuable interplay between human intuition and AI in shaping subscription strategies, ensuring that consumer behavior is at the forefront of decision-making.

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