Ken Holsinger

Senior Vice President of Research at Freeman who leads industry research on events and experiential trends, providing data-driven insights on attendee objectives, retention, and event design.

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Jan 22, 2026 • 22min

LIVE From IMEX: What Attendees Really Want from Events! w/CEO IMEX Group Carina Bauer & Freeman SVP Ken Holsinger

Join Carina Bauer, CEO of the IMEX Group, and Ken Holsinger, SVP of Freeman, as they dive into what attendees really want from events. They reveal that it’s not about fancy extras; instead, meaningful connections and useful ideas matter most. Discover the striking disconnect between planners’ expectations and attendees' desires, plus insights on how peak moments drive retention. Learn why memorable swag often comes from simplicity, and explore fresh strategies to redesign events that truly engage and resonate.

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