Ken Grossman

Ken Grossman, the visionary founder of Sierra Nevada Brewing Company, shares his journey from brewing in high school to building one of America's largest craft breweries. He delves into the challenges of launching a brewery from scratch with limited resources and the importance of community support, especially during crises like the 2018 campfire disaster. Ken also discusses the pivotal role of hops in crafting distinctive flavors and his commitment to maintaining consistency in their iconic Pale Ale, all while navigating the evolving craft beer landscape.

California craft beer pioneer Ken Grossman shares insights into Sierra Nevada Brewing Co's history, favorite activities in Chico, and sustainability efforts. Winemaker Chris Turkovich discusses Yolo County's charm and Wine to Waves road trip. Sam LaRobardiere talks about outdoor experiences in Redding, including swimming in Whiskeytown Lake and waterfall hikes.