Ken Blom

Ken Blom, Chief Business Officer at BuzzFeed, shares insights from his journey scaling digital media in the age of social. He discusses the evolution of affiliate commerce as a key revenue driver and the disruptive effects of AI on traffic and discovery. Ken highlights the importance of community and creators in building strong engagement, and how publishers must rethink their strategies to adapt. He proposes that the future will see distinct niches and innovative app experiences emerge, alongside a potential revival of in-person events.