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Ken Belson
Veteran New York Times sports business reporter who covers the intersection of money, leagues, and culture, and authored the article on the professionalization of youth sports discussed in this episode.
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Jan 4, 2026
• 48min
How Youth Sports Went Pro
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Ken Belson, a veteran New York Times sports business reporter, dives into the booming $40 billion youth sports industry. He reveals how private equity has transformed youth athletics, pressuring families with skyrocketing costs. The discussion touches on the mental health challenges kids face as they become prospects under parental scrutiny. Ken also highlights the need for national coordination and equitable funding in youth sports, along with the NFL's efforts to maintain a pipeline for future players.
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