Jeremy Goldman, an experienced director of Briefings, and Kelsey Voss, an insightful analyst on marketing trends, dive deep into the declining tenure of Chief Marketing Officers. They reveal the increasing pressures CMOs face and how AI is transforming their roles. Discover the balance between performance marketing and brand awareness needed for success today. They also share how generative AI supports CMOs in navigating reduced budgets while emphasizing collaboration across departments to foster growth in this fast-evolving landscape.