In this engaging discussion, Kelsey Robinson and Shelley Stewart, Senior Partners at McKinsey, delve into their research on the troubling disconnect between CEOs and CMOs. They explore how this disconnection hampers growth and highlight the need for alignment in marketing as a strategic investment. The conversation reveals effective strategies to bridge the marketing divide, emphasizing the importance of collaboration, clear metrics, and communication. They also touch on how technology and AI play a role in transforming marketing strategies for better organizational synergy.
