Kelsey Robinson
Senior Partner at McKinsey. She specializes in customer-centric growth and marketing effectiveness.
Best podcasts with Kelsey Robinson
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Aug 28, 2025 • 23min
The changing role of the CMO—and what it means for growth
In this exciting discussion, Shelley Stewart III and Kelsey Robinson, both Senior Partners at McKinsey, dive into the evolving role of Chief Marketing Officers. They stress the critical need for CMOs to be included in strategic decision-making to enhance growth. The duo tackles the disconnect between CMOs and other executives, shares insights on measuring marketing effectiveness, and discusses how AI is reshaping marketing strategies. Their mission? To bring CMOs back into the conversation and drive meaningful organizational change.
Aug 6, 2025 • 42min
The one with McKinsey Senior Partners Kelsey Robinson and Shelley Stewart about the bottom-line consequences of the CEO and CMO disconnect.
In this engaging discussion, Kelsey Robinson and Shelley Stewart, Senior Partners at McKinsey, delve into their research on the troubling disconnect between CEOs and CMOs. They explore how this disconnection hampers growth and highlight the need for alignment in marketing as a strategic investment. The conversation reveals effective strategies to bridge the marketing divide, emphasizing the importance of collaboration, clear metrics, and communication. They also touch on how technology and AI play a role in transforming marketing strategies for better organizational synergy.
