Kelly Merryman Hoogstraten

CEO of The Wonder Project and co-founder of the indie studio building a production studio, distribution platform and brand; former early Netflix and YouTube executive focused on audience-driven programming.

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Nov 7, 2025 • 21min

Wonder Project CEO Kelly Merryman Hoogstraten on 'House of David,' 'Sarah's Oil' and a Purpose-Built Media Brand

In this engaging discussion, Kelly Merryman Hoogstraten, CEO of The Wonder Project and an early Netflix and YouTube executive, dives into the launch of their Amazon streaming platform. She shares insights on audience engagement and highlights the success of 'House of David.' Kelly also discusses the importance of community building around flagship shows and the innovative studio strategies focusing on original content. Plus, she reveals how they’re integrating AI into production workflows for efficiency and how the indie studio landscape is evolving.

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