Kelly MacLean

Vice President at Amazon, overseeing the Amazon DSP. Leads engineering and science teams to drive large scale growth in Amazon's advertising technology.

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Sep 9, 2025 • 21min

Amazon's Kelly MacLean on How the eCommerce Giant Built a Killer DSP

Kelly MacLean, Vice President at Amazon and a former professional soccer player, shares her journey from sports to ad tech. She discusses the transformation of Amazon's Demand-Side Platform from a single-use tool to a multi-functional powerhouse, enhancing performance by over 40%. Kelly highlights the innovative 'crystal box' AI approach, ensuring transparency in automated advertising. With Amazon's unique reach to over 80 million CTV households and industry-low fees, she reveals what's next in the ever-evolving landscape of digital advertising.

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