
Kelly Lohr
Chief Marketing Officer for Orangetheory Fitness
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Nov 1, 2023 • 54min
Kelly Lohr (Orangetheory) | Don't Be Afraid to Disrupt Your Industry or Yourself
Kelly Lohr, CMO of Orangetheory Fitness, shares the brand's success in reviving in-person workouts post-pandemic. They discuss streamlining workflows, customer obsession, launching Amazon Go, and the importance of authentic leadership and self-disruption.